Tuesday, November 11, 2008

Wondering about the cost?

An interactive marketing campaign can either be designed by your company or by and external company who will do all of the work for you! These external companies each charge their own fees for creating these campaigns.
Despite the difficulty of finding specific costs, the following chart has been provided to demonstrate past, current, and estimated future spending in the US on interactive marketing.

















The creators of this chart found the following information based on the previous chart:
- Interactive Marketing Will Top $61 Billion By 2012
- Search Marketing Will Triple In Five Years
- Display Advertising Steps Into The Light
- Email Marketing Spend Shifts To Services And Integration
- Online Video Ads Perpetuate A Virtuous Cycle Of Growth
- Social Media Will Drive Emerging Channels To $10.6 Billion By 2012
WHAT IT MEANS: All Marketing Will Become Interactive by Then!!!!
(Source: http://blog.nugg.ad/de/2008/04/28/update-market-news-viii/)

Now isn't that neat!!

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