Source: http://interactiveonline.com/blog/marketing-yourself-online
Friday, November 14, 2008
Wednesday, November 12, 2008
Quick Insight IntoTypes of Online Interactive Marketing
Heres a small clip of different types of online interactive marketing....
Evolution or Brand Spankin' New...???
Online interactive marketing is it new, or is it the evolution of change in society?
The way interactive online marketing works carries the same schematics of marketing of the past, only difference is how it is presented....ONLINE!!!
It’s fair to say that the tactics of online marketing are new, but when push comes to shove we (as advertisers) use the internet, email, promotional spotlights, spam, and advertising mainframes on every webpage possible to attract and retain customers attention and pocketbook, the same way the Radio did in the 20s, 30s & 40s; or the TV through the 70’s, 80’s & 90s.
The main purpose of Online Interactive Marketing is the same of any other marketing scheme....ATTRACT AND INFLUENCE THE CUSTOMER....how we do that online is with personality, intelligent catchy adverts and empathy to attract the consumer.
So is online interactive marketing really any different from regular old television marketing ... or has the way marketing presented itself just evolved with the most popular way to attract a customer???
The way interactive online marketing works carries the same schematics of marketing of the past, only difference is how it is presented....ONLINE!!!
It’s fair to say that the tactics of online marketing are new, but when push comes to shove we (as advertisers) use the internet, email, promotional spotlights, spam, and advertising mainframes on every webpage possible to attract and retain customers attention and pocketbook, the same way the Radio did in the 20s, 30s & 40s; or the TV through the 70’s, 80’s & 90s.
The main purpose of Online Interactive Marketing is the same of any other marketing scheme....ATTRACT AND INFLUENCE THE CUSTOMER....how we do that online is with personality, intelligent catchy adverts and empathy to attract the consumer.
So is online interactive marketing really any different from regular old television marketing ... or has the way marketing presented itself just evolved with the most popular way to attract a customer???
Tuesday, November 11, 2008
Wondering about the cost?
An interactive marketing campaign can either be designed by your company or by and external company who will do all of the work for you! These external companies each charge their own fees for creating these campaigns.
Despite the difficulty of finding specific costs, the following chart has been provided to demonstrate past, current, and estimated future spending in the US on interactive marketing.
The creators of this chart found the following information based on the previous chart:
- Interactive Marketing Will Top $61 Billion By 2012
- Search Marketing Will Triple In Five Years
- Display Advertising Steps Into The Light
- Email Marketing Spend Shifts To Services And Integration
- Online Video Ads Perpetuate A Virtuous Cycle Of Growth
- Social Media Will Drive Emerging Channels To $10.6 Billion By 2012
WHAT IT MEANS: All Marketing Will Become Interactive by Then!!!!
(Source: http://blog.nugg.ad/de/2008/04/28/update-market-news-viii/)
Now isn't that neat!!
Despite the difficulty of finding specific costs, the following chart has been provided to demonstrate past, current, and estimated future spending in the US on interactive marketing.
The creators of this chart found the following information based on the previous chart:
- Interactive Marketing Will Top $61 Billion By 2012
- Search Marketing Will Triple In Five Years
- Display Advertising Steps Into The Light
- Email Marketing Spend Shifts To Services And Integration
- Online Video Ads Perpetuate A Virtuous Cycle Of Growth
- Social Media Will Drive Emerging Channels To $10.6 Billion By 2012
WHAT IT MEANS: All Marketing Will Become Interactive by Then!!!!
(Source: http://blog.nugg.ad/de/2008/04/28/update-market-news-viii/)
Now isn't that neat!!
Are there comparable marketing tools?
So some of you may be wondering if there are comparable marketing tools.
Interactive marketing is a very unique marketing tool used in order for marketer and consumers to communicate back and forth. It is a great way for consumers to spend less time searching for products and spending more time buying!
It is difficult to identify any other marketing tool that does such a fantastic job at creating relationships with consumers. The internet makes it a great deal easier for marketers to build these relationships.
A similar but less effective way is surveys. This allows consumers to give marketers feedback on the service they receive and the types of products that they prefer. Another similar tool is consumers requesting emails and updates from the marketer.
I personally still find interactive marketing to be the best way for marketers to meet consumers needs. But my question to you is: is it ethical for companies to trace our online behaviours so closely?
What do you think?!
Interactive marketing is a very unique marketing tool used in order for marketer and consumers to communicate back and forth. It is a great way for consumers to spend less time searching for products and spending more time buying!
It is difficult to identify any other marketing tool that does such a fantastic job at creating relationships with consumers. The internet makes it a great deal easier for marketers to build these relationships.
A similar but less effective way is surveys. This allows consumers to give marketers feedback on the service they receive and the types of products that they prefer. Another similar tool is consumers requesting emails and updates from the marketer.
I personally still find interactive marketing to be the best way for marketers to meet consumers needs. But my question to you is: is it ethical for companies to trace our online behaviours so closely?
What do you think?!
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