Evolution or Brand Spankin' New...???

Online interactive marketing is it new, or is it the evolution of change in society?
The way interactive online marketing works carries the same schematics of marketing of the past, only difference is how it is presented....ONLINE!!!

It’s fair to say that the tactics of online marketing are new, but when push comes to shove we (as advertisers) use the internet, email, promotional spotlights, spam, and advertising mainframes on every webpage possible to attract and retain customers attention and pocketbook, the same way the Radio did in the 20s, 30s & 40s; or the TV through the 70’s, 80’s & 90s.

The main purpose of Online Interactive Marketing is the same of any other marketing scheme....ATTRACT AND INFLUENCE THE CUSTOMER....how we do that online is with personality, intelligent catchy adverts and empathy to attract the consumer.

So is online interactive marketing really any different from regular old television marketing ... or has the way marketing presented itself just evolved with the most popular way to attract a customer???