B2B Interactive Marketing

As consumers, any time we spend focused on advertising usually consists of products that are being marketed to us - the Business to Consumer market. There is also, however, a much greater market for selling at the wholesale level - the Business to Business market. The costs of losing a customer from a B2B perspective can potentially mean a loss of hundreds of thousands of dollars in sales, depending on the size of the company. To prevent this, creating a similar interactive approach to marketing as B2C marketers have developed can be very beneficial.

From the link below, an article is available outlining the importance and the benefits of taking marketing to an interactive level within the B2B market:

http://www.pixelbridge.com/articles/index.php?p=138