Marketing Mix of Online Interactive Marketing: Promotion

Promotion is a means of communication between the seller and buyer. In traditional marketing, promotion has four elements, advertising, public relations, word of month, and point of sale. For online interactive marketing, promotion includes banner promotions, web public relations (WPR), E-leaflets, and having a domain name. First, placing banner advertisements on WebPages in one of the most common form of promotion online. Banner ads have the most effectiveness when they are placed on where the potential consumers to browse. Second, web public relations (WPR) is the approach of prompting product or service by placing articles or news worthy stories on WebPages or review sites for consumers to read. Third, E-leaflet is the least effective promotion. It is the way of promoting product or service via Emails, but most consumers will think these emails are junk emails and only a very small percentage of consumers may reply. Fourth, having a domain name is the most important stage of promoting product online. The most popular websites around the world, such as google.com, yahoo.com and ebay.com, have the recognizable domain names.