Google has teamed up with media corporation WPP in creating a grant program to help support research on how online media advertising influences consumer behaviour, attitudes, and decision making.
WPP and Google will contribute up to $4.6 million over three years to recipients of the Google and WPP Marketing Research Awards Program.
This research hopes to contribute to more effective and more measureable advertising performance and also hope to benefit from the application of some of the world’s finest research programs into how media influence consumer decisions. In addition to funding already provided, WPP will also make accessible Brandz- which is the annual study of brand perceptions by consumers.
More information about grants and other aspects of this program can be found at http://research.google.com/university/marketingresearchawards/. So go check it out!!
Monday, November 3, 2008
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