Product placement in a virtual environment requires interactive marketers to carefully observe the click through patterns of purchasers in specific demographics. Pin pointing the more popular 'places' products are being found provides marketers with an indication of where capitalizing their promotional efforts will have the best payoff.
It is the goal of marketers to minimize their costs for maximum market share. Using an interactive marketing approach to the placement of products online reduces the risk of useless, while costly, advertising.
Sunday, November 9, 2008
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