Marketing Mix of Online Interactive Marketing: Price

Price of a product or service is a number, a formula, or an agreement about how much is will cost. For online interactive marketing, pricings is also the most digital of marketing actions. Traditional pricing was about finding original costs and how much consumers are willing to pay, taking account competition pricing then setting the selling price. Pricing on the Internet is very competitive. Many costs, such as salespersons’ salaries and store management costs have disappeared for complete online marketing, placing price pressures on traditional retailers. Moreover, the Internet gives consumers more opportunities to get the best deal. Website such as eBay, Amazing and Kelkoo offer consumers the details of product, and also they helps consumers to dictate price. Consumers can compare the similar product online. Also, payments, such as paypals and credit cards, are very convenience.